12 ways to be an awful Design Leader

Intro: the problem with Design Leadership

People rise until their level of incompetence.

Section 1: Talk, talk, talk

1. Talk all the time, don’t listen to others

C’mon yo, do it properly

2. Use 3 buzzwords per sentence to look smarter

C’mon yo, do it properly

3. Say what others want to hear, then go back to your desk and do whatever you want

C’mon yo, do it properly

4. Always say “NO”

C’mon yo, do it properly

Section 2: Don’t let others work

5. Ask your team to do things your way

C’mon yo, do it properly

6. Delegate only the tasks you don’t want to do yourself

C’mon yo, do it properly

7. Always strive to do less.

C’mon yo, do it properly

8. Don’t allow your team to collaborate with others without your explicit permission

C’mon yo, do it properly

Section 3: Pull yourself up by pushing others down

9. Push for mediocre work

C’mon yo, do it properly

10. Take credit for others’ work

C’mon yo, do it properly

11. Take every opportunity to make your team look bad so you can shine

C’mon yo, do it properly

12. Avoid hiring stars or seniors

C’mon yo, do it properly

BONUS Section: 3 more ways to suck as a design leader

Bonus 1: Evangelize everywhere that design is the most important function of any company

C’mon yo, do it properly

Bonus 2: Make “Good artists copy, great artists steal” your mantra

C’mon yo, do it properly

Bonus 3: Be a Ghosting Master

C’mon yo, do it properly

Conclusion: Be nice. Also, leading is hard.

Managing Director at Designed.org